Pain in the lateral (outside) of the hip or leg can be associated with a condition known as hip bursitis or trochanteric bursitis. This condition is almost always a repetitive motion injury, but it could also be initially caused by direct trauma. In the case of a runner, the condition is most likely a repetitive overuse injury.
As an overuse injury, hip bursitis is caused by repetitive friction over the greater trochanter of the hip bone (which ultimately leads to pain). This excessive friction is almost always due to faulty biomechanics. In this case, it’s faulty running mechanics.
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Pounding the pavement can quickly come to a halt when you start to feel sharp pangs radiating through your heel. 
Is your running form suffering from bad posture? How you sit, stand, and carry yourself off the pavement has a big impact on your own body mechanics and running efficiency when you’re on the pavement. Spinal alignment, balanced and flexible hips, and limber, pain-free muscles are a postural recipe for successful running technique that can make a big difference in your next marathon. 
Pat McCain has achieved running goals and embraced a new family of runners in the Marathon Training Academy.
Beyond the physical training, be sure to train your mind, lock in your nutrition and adhere to good recovery methods. 
An ounce of prevention is worth a pound of cure. –Benjamin Franklin